Authenticity Guarantee

At The Privy Pursuit, authenticity is the cornerstone of our business. We are committed to providing our customers with genuine, luxury products that meet the highest standards of quality and craftsmanship. Here’s how we ensure that every item on our website is 100% authentic:

 

Legal Contracts with Sellers

 

We maintain stringent legal agreements with all our sellers to uphold the integrity of our offerings. These contracts explicitly prohibit the sale of counterfeit goods, aligning with Singapore’s strict laws against counterfeit sales. Selling or distributing counterfeit items in Singapore is a serious offense punishable by fines of up to SGD 100,000, imprisonment for up to five years, or both.

 

Our Multi-Tiered Authenticity Process

 

Unlike open marketplaces that source products from individual sellers, The Privy Pursuit operates with a curated and controlled inventory. Every product undergoes multiple rounds of rigorous authenticity checks conducted by experienced luxury experts. This meticulous process ensures that only verified authentic items are listed for sale on our platform.

 

Advanced Authentication Measures

 

To provide further peace of mind, we have implemented several key measures:

  • Expert Verification: Our team of specialists meticulously inspects each item for hallmark signs of authenticity, including stitching, hardware, serial numbers, and overall craftsmanship.
  • Provenance Checks: We trace the origins of each product, ensuring transparency in its sourcing.
  • Technology-Driven Authentication: For customers who desire additional assurance, we offer an Entrupy Certificate at an extra cost of SGD 50. Entrupy’s AI-driven technology provides highly accurate authenticity verification for luxury goods. Reach out to us via WhatsApp for more information.


How Different Brands Ensure Authenticity & Our Identification Process

 

Luxury brands employ a variety of methods to protect their products from counterfeiting. Here’s how we identify genuine items based on brand-specific techniques:

  • Chanel: Since 2021, Chanel has replaced traditional serial number stickers with microchips embedded directly into the bag’s lining. These chips contain information that can be scanned to verify authenticity. Our experts inspect these chips and verify their data during the authentication process.
  • Louis Vuitton: Recent Louis Vuitton products now feature RFID chips discreetly hidden in the lining of bags. We use specialized tools to detect and authenticate these chips, alongside traditional checks for stitching, heat stamps, and date codes.
  • Hermès: Hermès maintains its exclusivity by using artisan craftsmanship and proprietary leather embossing techniques. We inspect the meticulous hand-stitching (saddle stitch) and confirm branding elements, including heat stamps and hardware engravings.
  • Gucci: Authentic Gucci products often feature QR codes on tags sewn inside items. We validate these codes and cross-check serial numbers for authenticity.
  • Prada: Prada uses unique internal tags and proprietary stitching patterns. We verify authenticity by examining these elements and cross-referencing product details.
  • Dior: Dior products include holographic tags and unique serial numbers. We inspect these identifiers and assess the quality of craftsmanship.


Common Counterfeit Indicators

 

While we take every measure to protect our customers from counterfeits, being informed is always beneficial. Common indicators of fakes include:

  • Poor stitching and uneven seams
  • Incorrect or missing serial numbers
  • Inferior quality materials
  • Discrepancies in logos and brand stamps

Our expertise ensures that such flaws are identified and removed from our inventory long before a product reaches our customers.



Why Shop with Confidence at The Privy Pursuit?

 

  • No Marketplace Risks: We are not a marketplace. We do not source products from individuals, eliminating the risk of counterfeit goods slipping through the cracks.
  • Curated Inventory: Every item is hand-selected and verified to ensure authenticity and quality.
  • Multiple Rounds of Checks: Products go through several stages of scrutiny before being listed.
  • Entrupy Certification: Gain extra confidence with our optional Entrupy Certificate.

 

At The Privy Pursuit, we take authenticity seriously so you can shop luxury with confidence and peace of mind.